As Emek Agency, we have been working for over 20 years to maximise brands' digital visibility. This journey, which began with Search Engine Optimisation (SEO), focused on the logic of Google, Yandex and other traditional search engines. However, the rules of the game have now changed. The rise of generative AI assistants such as ChatGPT, Gemini, and Claude, and users beginning to ask questions to these assistants instead of search engine boxes, shows that digital marketing is also evolving....

While there are many different channels in the digital marketing world, the clearest indication of a user's purchase intent is the moment they type those words into the Google search bar. A well-designed Google Search campaign is the advertising medium that delivers the highest conversion rate ( ROI ) in the shortest time for a website.

In today's rapidly changing competitive business world, it is not enough for a brand to simply offer good products or services. The secret to success lies in establishing a strong connection with the target audience through the right communication channels. This is precisely where public relations (PR) and corporate communications come into play.